교수 및 학생 소개

교수 및 학생 소개

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  • 교수 및 학생 소개
  • 교수 소개
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김명자(Kim Myungja) 교수

Her research focuses on information and communication technology (ICT), crowdfunding for sustainable development goals (SDGs), biosecurity traveling in the post pandemic world, climate change adaption and mitigation applying by big data analytics and artificial intelligence analysis. She has published over 50 articles in SSCI indexed journals and has recently been awarded several research grants regarding tourism-related ICTs. In addition, she was awarded by one of the most cited articles of Tourism Management (a top-journal) with her article “The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea.” Furthermore, she was selected as one of the excellent researchers by National Research Foundation of Korea with her article “Factors Affecting Online Tourism Group Buying and the Moderating Role of Loyalty. 

  • 주요 연구 분야 Tourism Marketing
  • 연구실 호텔관광대학 704호
  • 이메일 silver@khu.ac.kr
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주요 연구

Kim, M. J., Chung, N., & Lee, C. K. (2011). The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea. Tourism Management, 32(2), 256–265. https://doi.org/10.1016/j.tourman.2010.01.011

Lee, C. K., Song, H. J., Bendle, L. J., Kim, M. J., & Han, H. (2012). The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior. Tourism Management, 33(1), 89–99.

Kim, H. J., Park, J., Kim, M. J., & Ryu, K. (2013). Does perceived restaurant food healthiness matter? Its influence on value, satisfaction and revisit intentions in restaurant operations in South Korea. International Journal of Hospitality Management, 33(1), 397–405. https://doi.org/10.1016/j.ijhm.2012.10.010

Kim, M. J., Chung, N., Lee, C. K., & Preis, M. W. (2015). Motivations and use context in mobile tourism shopping: Applying contingency and task-technology fit theories. International Journal of Tourism Research, 17(1), 13–24. https://doi.org/10.1002/jtr.1957

Kim, M. J., Lee, C. K., & Bonn, M. (2016). The effect of social capital and altruism on seniors’ revisit intention to social network sites for tourism-related purposes. Tourism Management, 53, 96–107.

 
최근 대표 연구

Kim, M. J., Bonn, M., & Hall, C. M. (2021). What influences COVID-19 biosecurity behaviour for tourism? Current Issues in Tourism, https://doi.org/10.1080/13683500.2021.1883558.

Myung Ja Kim, & Hall, C. M. (2021). Do value-attitude-behavior and personality affect sustainability crowdfunding initiatives? Journal of Environmental, Managementhttps://linkinghub.elsevier.com/retrieve/pii/S0301479720317527

Kim, M. J., Lee, C.-K., & Jung, T. (2020). Exploring consumer behavior in virtual reality tourism using an extended stimulus-organism-response model. Journal of Travel Research, 59(1), 69–89.

Kim, M. J., & Hall, C. M. (2020). Investment crowdfunding in the visitor economy: the roles of venture quality, uncertainty, and funding amount. Current Issues in Tourism, 23(20), 2533–2554.

Kim, M. J., Hall, C. M., & Kim, D.-K. (2020). Predicting environmentally friendly eating out behavior by value-attitude-behavior theory: does being vegetarian reduce food waste? Journal of Sustainable Tourism, 28(6), 797–815.