Eunji Lee, Jungkeun Kim, Seunghun Shin, Chulmo Koo, (2024), Unlocking revenue: Psychological pricing effect for airlines’ upselling strategies, International Journal of Hospitality Management, Volume 119, https://doi.org/10.1016/j.ijhm.2024.103720.

Joo Young Kim, Jungkeun Kim, Chulmo Koo, (2024), Understanding compensatory travel, Annals of Tourism Research, Volume 105, https://doi.org/10.1016/j.annals.2023.103712.

Jeong Hyun Kim, Jungkeun Kim, Namho Chung & Chulmo Koo (2024) The Netflix effect: exploring the nexus of content exposure, destination appeal, and behavioural intention, Journal of Travel & Tourism Marketing, 41:3, 433-450, DOI: 10.1080/10548408.2024.2323944

Yerin Yhee, Jahyun Goo, Chulmo Koo, Namho Chung (2023), Meme-affordance tourism: The power of imitation and self-presentation, Decision Support Systems, Volume 179, https://doi.org/10.1016/j.dss.2024.114177.

Shin, S., Kim, J., Lee, E., Yhee, Y., & Koo, C. (2023). ChatGPT for Trip Planning: The Effect of Narrowing Down Options. Journal of Travel Research, 0(0). https://doi.org/10.1177/00472875231214196

Yhee, Y., Kim, H., Kim, J., & Koo, C. (2023). Trust In Managerial Response Offsets Negative Review. Annals of Tourism Research .Forthcoming.

Park, J., Lee, E., Kim, J., & Koo, C. (2023). "Platform Stress": Exploring a New Type of Stress in the Sharing Economy. Current Issues in Tourism. Forthcoming.

Lee, E., Koo, C., & Chung, N. (2023). Exploring Touristic Experiences on Destination Image Modification Tourism Management Perspectives. 47.101114.

Kang, S. Koo, C. & Chung, N. (2023). Creepy vs. Cool: Switching from Human Staff to Service Robots in the Hospitality Industry, International Journal of Hospitality Management, Vol. 111, 103479.

Kim, J., Kim, S. S., Jhang, J., Lee, J., & Koo, C. (2023). Effects of price sorting display on extreme option choice aversion: The role of ease of comparison in multiple option displays. Tourism Management, 97, 104741.

Koo, C., Kwon, J., Chung, N. and Kim, J. (2022). Metaverse Tourism: Conceptual Framework and Research Propositions. Current Issues in Tourism. Online Version.

Koo, C., Kim, J.-W., & Rainer Alt. (2023). Spatial is Special: Special Issue on Exploration for Spatial Approach in Smart Tourism Cities. Information Processing and Management. 60 (4), 103401.

Lee, H., Koo, C., & Yang, S. B. (2022). Spatial and social distances between US domestic travelers in restaurant review assessment. Tourism Management, 93, 104609.

Jo, H., Chung, N., Hlee, S., & Koo, C. (2022). Perceived Affordances and Regret in Online Travel Agencies. Journal of Travel Research, 61(5), 1024-1042.

Kim, T., Jo, H., Yhee, Y., & Koo, C. (2022). Robots, artificial intelligence, and service automation (RAISA) in hospitality: sentiment analysis of YouTube streaming data. Electronic Markets, 32(1), 259-275.

Gretzel, U. and Koo, C. (2021). Smart tourism cities: a duality of place where technology supports the convergence of touristic and residential experiences, Asia Pacific Journal of Tourism Research, 26(4), 352-364.

Shin, S., Chung, N., Xiang, Z., & Koo, C. (2019). Assessing the impact of textual content concreteness on helpfulness in online travel reviews. Journal of Travel Research, 58(4), 579-593.

Lee, H., Yang, S. B., & Koo, C. (2019). Exploring the effect of Airbnb hosts' attachment and psychological ownership in the sharing economy. Tourism Management, 70, 284-294.

Han, H., Shin, S., Chung, N., & Koo, C. (2019). Which appeals (ethos, pathos, logos) are the most important for Airbnb users to booking? International Journal of Contemporary Hospitality Management. Vol. 31 No. 3, pp. 1205-1223.

Hlee, S., Lee, J., Yang, S. B., & Koo, C. (2019). The moderating effect of restaurant type on hedonic versus utilitarian review evaluations. International Journal of Hospitality Management, 77, 195-206.

Yang, S. B., Lee, K., Lee, H., & Koo, C. (2019). In Airbnb we trust: Understanding consumers’ trust-attachment building mechanisms in the sharing economy. International Journal of Hospitality Management, 83, 198-209.

Yang, S. B., Lee, H., Lee, K., & Koo, C. (2018). The application of Aristotle’s rhetorical theory to the sharing economy: an empirical study of Airbnb. Journal of Travel & Tourism Marketing, 35(7), 938-957.

Chung, N., Lee, H., Kim, J. Y., & Koo, C. (2018). The role of augmented reality for experience-influenced environments: The case of cultural heritage tourism in Korea. Journal of Travel Research, 57(5), 627-643.

Koo, C., Park, J., & Lee, J. N. (2017). Smart tourism: Traveler, business, and organizational perspectives. Information and Management, Volume 54, Issue 6, Pages 683-836.

Yang, S. B., Hlee, S., Lee, J., & Koo, C. (2017). An empirical examination of online restaurant reviews on Yelp. com. International Journal of Contemporary Hospitality Management, 29(2), 817-839.

Yang, S. B., Shin, S. H., Joun, Y., & Koo, C. (2017). Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach. Journal of Travel & Tourism Marketing, 34(7), 963-985.

Gretzel, U. Werthner, H. Chulmo Koo, & Lamsfus, C (2015). Conceptual Foundations for Understanding Smart Tourism Ecosystems. Computers in Human Behavior, 50(1), 558-563.

Goo, J., Huang, C. D., & Koo, C. (2015). Learning for healthy outcomes: Exploration and exploitation with electronic medical records. Information & Management, 52(5), 550-562.

Gretzel, U., Sigala, M., Xiang, Z. & Chulmo Koo (2015). Smart Tourism: Foundations and Developments. Electronic Markets, 25(1), 179-188.

Chung, N., & Koo, C. (2015). The use of social media in travel information search. Telematics and Informatics, 32(2), 215-229.

Koo, C., Wati, Y., Park, K., & Lim, M. K. (2011). Website quality, expectation, confirmation, and end user satisfaction: the knowledge-intensive website of the Korean National Cancer Information Center. Journal of Medical Internet Research, 13(4), 1-13.

Koo, C., Wati, Y., & Jung, J. J. (2011). Examination of how social aspects moderate the relationship between task characteristics and usage of social communication technologies (SCTs) in organizations. International Journal of Information Management, 31(5), 445-459.

Lee, S. G., Koo, C., & Nam, K. (2010). Cumulative strategic capability and performance of early movers and followers in the cyber market. International Journal of Information Management, 30(3), 239-255.

Kim, Y. J., Song, J., & Koo, C. (2008). Exploring the effect of strategic positioning on firm performance in the e-business context. International Journal of Information Management, 28(3), 203-214.

Koo, C., Koh, C. E., & Nam, K. (2004). An examination of Porter's competitive strategies in electronic virtual markets: A comparison of two on-line business models. International Journal of Electronic Commerce, 9(1), 163-